Roong Reuang Coach (Mukdahan) Co., Ltd.
Roong Reuang Coach (Mukdahan) Co., Ltd. began its bus transportation business on March 5, 2005, operating the Mukdahan-Pattaya route. The company received an operating license from the Department of Land Transport, Ministry of Transport, with the following objectives:
• To connect the people of the central and southern Northeastern regions to employment and tourism centers in the Eastern region.
• To promote tourism in both the Northeastern and Eastern regions, especially in Mukdahan, Amnat Charoen, Yasothon, and Pattaya.
• To provide convenience by reducing the need for passengers to wait and transfer in major cities such as Bangkok or Nakhon Ratchasima, thereby saving time and reducing travel costs with a direct service.
After about six months of operation, the company recognized the demand from the residents of Roi Et and Buriram who wanted easier travel to the Eastern region.
Thus, the company added an additional route segment, Mukdahan-Roi Et-Buriram-Pattaya, while keeping the official route name as Mukdahan-Pattaya.
To clarify, the original route before this new segment became Mukdahan-Yasothon-Surin-Pattaya.
Thus, Route 815 Mukdahan-Pattaya was divided into two segments:
1. Mukdahan-Yasothon-Surin-Pattaya
2. Mukdahan-Roi Et-Buriram-Pattaya
In early 2007, the company extended the route by 70 kilometers from Pattaya to Rayong, as Rayong is a major industrial center with a high demand for regular passenger services. As a result, Route 815 Mukdahan-Pattaya was renamed Route 815 Mukdahan-Rayong.
On October 9, 2009, the company launched a new route, Line 393 Rayong-Koh Samui, passing through key points such as Rayong, Pattaya, Si Racha, Chonburi, Samut Sakhon, Samut Songkhram, Phetchaburi, Cha-am, Hua Hin, Chumphon, Lang Suan, Surat Thani, Don Sak, and Koh Samui. This route aimed to connect the Eastern and Southern regions.
On August 27, 2010, the company opened another new route, Line 831 Mukdahan-Hua Hin, passing through Mukdahan, Loeng Nok Tha, Amnat Charoen, Yasothon, Suwannaphum, Surin, Nang Rong, Saraburi Outer Ring Road, Rama II, Samut Sakhon, Phetchaburi, Cha-am, and Hua Hin.
Vision
To provide the highest customer satisfaction with excellent service, driven by skilled personnel and management while maintaining environmental responsibility.
Mission
To be a leader in road transportation services, focusing on delivering satisfaction to passengers, employees, and all stakeholders. The company follows international management standards and corporate governance principles, prioritizes safety, and aims to improve the quality of life for communities through operations, technological development, and environmental responsibility.
Policy
The company emphasizes the importance of quality, safety, and environmental management, aiming for continuous improvement across all departments. The company's policy is as follows:
1. Focus on quality management throughout the organization to deliver services that satisfy customers.
2. Comply with all laws related to quality, safety, and the environment, which serve as the foundation.
3. Treat safety as a core value in operations, focusing on risk management and controlling losses from accidents, fires, property damage, and security breaches according to international standards. Ensure a safe working environment to prevent accidents, injuries, or illnesses.
4. Promote the well-being of employees, leading to excellent service for passengers and long-term social responsibility.
Corporate Governance
The company operates with a strong commitment to responsibility towards all stakeholders, as well as to the environment, society, and the nation, following corporate governance principles. The board of directors plays a crucial role in setting policies, managing mechanisms, and ensuring effective governance. The company's operations must align with the objectives set by the board, comply with the law, and adhere to corporate regulations. Each board member is free to express their opinions, with a shared intention to guide the company's management towards efficiency, fairness, and accuracy.